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Privacy Policy

At We Are Kindred, your privacy is a priority. We have written our Privacy Policy in plain language and kept it as short as possible so we can be transparent in the way we process your data. 

1. Who we are 


The company that is responsible for your information under this Privacy Policy (the “data controller”) is: 

We Are Kindred Limited 

338 City Road 

London EC1V 2PY  

United Kingdom 

2. Applicability 

We Are Kindred Limited operates several websites, apps and other services which we refer to collectively as our “services” for simplicity. This Privacy Policy applies across all our services. 


3. Information collected by us 

We have to collect some information about you to be able to match you with other people, which includes profile details and the types of people you want to meet.  


To provide you with the best service possible, we also collect information you generate as you use our services, like features you access, as well as information from third parties, like when you use a social media account to access our services. 

3.1 Information you give to us ​

When you create your profile and use our services, you provide us with certain information and content, like your login details, age, gender, hobbies, photos and videos. Some of the information may be considered “special” or “sensitive” in certain jurisdictions, such as your racial or ethnic origins, sexual orientation and religious beliefs. By providing the information to us, you consent to our processing of it. 


You may also choose to participate in promotions, contests, events, surveys, focus groups or market studies. In these cases, we would collect information that you provide when registering along with your feedback on our services, responses to questions and testimonials. 


When you contact our support team, we collect the information you give us so we can provide the relevant support to you. We may also record part or all of the interaction for training and improving our service. 


We also process your conversations with other users on our services and we may need to collect their information to facilitate the interaction(s) you request, such as sending a message or email to a user on your behalf.  

3.2 Information others give to us 

We may receive information about you from other users, like if they contact us about you, or from social media if you use your social media account to access our services or share content. 


We also use partners for certain services, like advertising, and may receive information from them about you, such as your interactions with ads on their websites or platforms. 

3.3 Information collected when using our services 

When using our services, we collect certain information to help us understand how you access and use them so we can improve the services. For example, we collect data on which features you use, how often you use them, searches you perform, adverts you click on, users you interact with and frequency of messages you exchange.  


We may also collect information about the device you connect with, including both hardware and software information such as device type and ID, operating system and browser type, IP address, crashes, advertising IDs, wireless or mobile network information, and other information which may uniquely identify your device or browser. We use and may allow others to use cookies and similar technologies to recognize you or your device(s), which are covered in more detail in our Cookie Policy.  


With your permission, we may also collect your geolocation (latitude and longitude) and photos/videos or other content to enable features that require them. 

4. How we use your information 

We mainly use your information to deliver our services. This includes creating your profile, showing it to other users, connecting you with them and providing you with support. To ensure a consistent and streamlined service, we may also identify and link your various devices (such as when you log into your account on different devices).


We also use it to provide and track relevant advertising that is tailored to you, contact you in relation to other products or services in which you may be interested, and conduct contests, focus groups or surveys. 


We strive to continuously improve and expand our services so may use the information to research and analyse user behaviour to improve our services, or develop new features based on feedback. 


It’s also important that we keep our services safe and positive for all users. We will use the information to identify misbehaviour and fraudulent activity, and may retain data to design countermeasures or prevent recurrence. This includes compliance with the law, where we may use information to assist law enforcement or exercise our rights. 

We process your information on the legal basis of providing a service to you, such as products and features that you have requested; legitimate interest, such as improving our services and keeping you safe; or consent, such as when we ask you to use your information for a certain reason (you may withdraw your consent at any time by contacting us using the details at the end of this Privacy Policy). 


5. How we share your information 

We mainly share your information with other users to help you make connections, which is done in line with your privacy settings. You may also choose to share information with individuals or apps (such as social media apps) but please note that neither we nor you can control what other people do with information that you share publicly. 


We use third parties and partners to deliver our services and may need to share some information with them to facilitate this. This includes things like data hosting, analytics, advertising and payment processing.  


We may transfer your information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control. 


We may disclose your information if reasonably necessary: (i) to comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) to assist in the prevention or detection of crime (subject in each case to applicable law); or (iii) to protect the safety of any person. 


We may also share information: (i) if disclosure would mitigate our liability in an actual or threatened lawsuit; (ii) as necessary to protect our legal rights and legal rights of our users, business partners or other interested parties; (iii) to enforce our agreements with you; and (iv) to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing. 


In addition to the above, we may ask for your consent to share your information with third parties for specific reasons which we will make clear. 


6. Cross-border data transfers 

Sharing of information sometimes requires cross-border data transfers, including to countries outside the European Economic Area (“EEA”). We use standard contract clauses binding the companies involved to protect the data, or other safeguards to permit data transfers from the EEA to other countries. 


7. Your rights 

You are in control of your information and can use tools within the services to access, change or delete information that you provided to us. You can also delete your account entirely using the option available within the services. 


You can also use your device permissions, such as on mobile phones, to set the information that can be accessed and the notifications that can be displayed by the services. 


In some jurisdictions, you may have the right to view some or all of the information we hold on you. In these cases, you can request a copy of the relevant information by contacting us using the details at the end of this Privacy Policy. You can also request that it be changed or deleted if you believe that it is inaccurate or that we are no longer entitled to use it. Please note that we may reject such a request in certain situations, like when it is unlawful, infringes on the intellectual property or privacy rights of other users, or prevents us from providing the service to you. 


You can stop all information collection by an app by uninstalling it using the standard uninstall process for your device. If you uninstall the app from your mobile device, the unique identifier associated with your device will continue to be stored. If you re-install the application on the same mobile device, we will be able to re-associate this identifier to your previous transactions and activities. 


In certain countries, including in the European Union, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we process your personal information. The data protection authority you can lodge a complaint with notably may be that of your habitual residence, where you work or where we are established. 


8. How we protect your information 

While we do our best to protect your information, we cannot (and do not) guarantee that it will always remain secure. If we detect any security issues, we may suspend part or all of the services without notice. If you believe that your account or information is no longer secure, please notify us immediately using the details at the end of this Privacy Policy. 


9. How long we store your information 

We store your personal information only as long as we need it for legitimate business purposes, as defined in this Privacy Policy and permitted by applicable law. 


We delete or anonymise your information when your account is deleted, except in the following scenarios: 

  1. we must keep it to comply with applicable law; 

  2. we must keep it to evidence our compliance with applicable law; 

  3. there is an outstanding or potential issue, claim or dispute requiring us to keep the relevant information until it is resolved; or 

  4. the information is kept for our legitimate business interests, such as fraud prevention and enhancing users' safety and security. 


Keep in mind that we cannot promise that all data will be deleted within a specific timeframe due to technical constraints. 


10. Children’s Privacy 

You must be 18 years of age or older to use our services. People under the age of 18 are not permitted to use our platform and we do not knowingly collect personal information from them. If you suspect that a user is under the age of 18, please notify us immediately using the details at the end of this Privacy Policy. 


11. Privacy Policy Changes 

As we develop and expand the services, we may need to change this Privacy Policy from time to time. We will let you know in advance when we intend to make any material changes so you have time to review. 

12. Our Contact Details 

You can reach us on the following details if you have any questions about this Privacy Policy: 


By email: 

By post: 

Privacy Officer 

We Are Kindred Limited 

338 City Road 

London EC1V 2PY 

United Kingdom 

Cookie Policy


Our primary concern is protecting your data and privacy to ensure you have the best experience while you’re on Kindred and after you find your relationship and leave the app. 


It’s important for us that you understand exactly the information you share with us is being used, so please make sure to review our Privacy Policy. We also want to offer you a rundown on what cookies are and how we might use them. 

Cookies are small files stored onto your device based on sites or apps you access. They typically contain information about the source of the cookie, and if or when the cookie will expire. Cookies may also have information about your device, user settings, browsing history or activity. 


These are specific for web browsers, and there are a few limited use-cases for cookies on Kindred: 

  • When you use the Kindred mobile apps 

  • When you visit through a web browser (like Safari or Chrome) 


For both these resources, we use Google Analytics 4. Google Analytics 4 is a service that uses Google™ cookies and other data collection technology to collect information about your use of our website and mobile apps in order to report trends. You can opt out of Google Analytics by visiting or by downloading the Google Analytics opt-out browser add-on at 




Last update 18th July 2021

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